The results are in – Winners of the 3rd Annual Holiday Window Display Contest
Merchants Magical Merchandising Brighten Downtown Burlingame!
The Downtown Burlingame merchants’ association (“DBID”) is always looking for ways to engage the local merchants with community members and create a fun holiday destination in downtown Burlingame. For our 3rd Annual Holiday Merchants Display Window Contest, we recruited six volunteer judges from Burlingame and throughout the SF Bay Peninsula including: Jennifer Johnson (Co-President, Burlingame Woman's Club / Marketing Professional), Elma Kim (Interior Designer ), Gary Rudolph (Rudolph Interiors), Biana Kovic (Executive Director, Midpen Media Center), Carol Battu (City of Burlingame Beautification Commissioner) and Hadia Khoury (Past Beautification Commissioner / Skincare Specialist).
This year’s participating merchants included Avenue Pet Salon, Morning Glory Boutique, Gigglemugs, Solo Bambini, Caffe Central, Five Little Monkeys, Ideal Eyes, The Studio Shop, Onyx Salon, Classic Kids, and Penflora Designs who were rated for holiday theme, lighting, originality and creativity. Participants came up with a variety of delightful holiday-themed “eye candy”display windows. Judges had to make tough decisions among whimsical reindeer, snow-covered trees with colorful lights, playful polar bears, sophisticated wrapped artwork gifts, a dress made of pine needles and bark, and graceful floral garlands!
Judges commented that the rating process was challenging with such elegant, fun, sophisticated and playful choices! After much deliberation and tabulating the final results, the 2024 Merchants’ Holiday Display Window winners are: 1st Place: Penflora Designs; 2nd Place: Caffe Central and 3rd Place: Morning Glory Boutique. Special thanks to Paper Caper for supplies, Gino de Grandis for photos, and Sapore Italian Restaurant’s delicious generosity. Photos of the event are on the Downtown Burlingame (DBID) website.
The Downtown Burlingame merchants’ association extends a warm thank you our local retailers who made this a lively competition. Each holiday season, Downtown Burlingame looks forward to more participant merchants to expand the contest. Save The Date: 4th Annual Merchant’s Holiday Display Window Contest, December 2025. Downtown Burlingame’s messaging goal is that Downtown Burlingame is THE holiday destination for the Bay Area!
Do you have a story? Send it to us at: burlingamebid@gmail.com. The Burlingame Downtown Business Improvement District (DBID) represents over 500 Downtown Burlingame businesses. The Burlingame DBID is a coalition of businesses working together to promote business and civic activity in downtown Burlingame. Merchants include a cross-section of retail, restaurant, professional, and service businesses. For more information, check out https://www.burlingamedowntown.org or email Laurie Hilt, Executive Director, at: burlingamebid@gmail.com.